Enterprise Cultural System of Huadian Mechanical Institute
Enterprise culture, formed in the long period of business practice, summarizes the values, the operation principle, the behavior standard, the enterprise spirit and the corporate image of enterprise. The essence of enterprise culture is the business operation value implicated by the ideology “people-oriented, educating people with culture, prospering enterprise with culture”, which has the same meaning as “taking the personnel as center, condensing the popular feeling with culture, taking the clients as basis, winning the market with culture” during the process of enterprise development. The cultural system of Huadian Zhengzhou Mechanical Design Institute Co.,Ltd. (hereinafter referred to as “Huadian Mechanical Institute Culture”) is divided into eight parts. They are enterprise spirit, enterprise vision, enterprise value, operation principle, operation guideline, daily management principle, employee code and logo.
Huadian Mechanical Institute Culture is generally stated as follows: Taking the development strategy as command, HMI dedicates itself to creating the brand of Huadian; With the commission of offering the superior quality of equipments and the technical services of engineering, the enterprise spirit of “Self-improvement for Innovation, Self-confidence for Progress”, the core value of “Honesty, Truth-seeking, Innovation, High-efficiency”, HMI adheres to the operation principle of “offering the development space for staffs, creating the value for customer satisfaction, and adding the ornaments to the social prosperity”; All the staffs strictly abide by the employee code in order to put their efforts to make the institute into a world-class engineering company in the field of energy & power.
Enterprise Spirit: Self-improvement for Innovation, Self-confidence for Progress
Self-improvement for Innovation: It is the common aim for the whole staff of Huadian Mechanical Institute to pursue. HMI is responsible for “prospering enterprise with research & science” and undertakes the duty of “dedicating industry to the nation”. Combining research with industry, HMI is striving for greater and further development. All the staff of HMI attempts to contribute their strength to “the felicity of staff, the vigorousness of enterprise, and the harmony of society” with the spirit of optimistic attitude, unswerving pursuit, and innovative courage.
Self-confidence for Progress: It is the common personality of the whole staffs. HMI treats the clients honestly and dares to undertake the responsibility of enterprise for offering the high-quality equipments to the clients and creating the greater value for the society. All the staff here believes in morality, adheres to the professional ethic, creates the excellent performance, and tempers their characters during the process of the development of enterprise and the progress of society.
The enterprise spirit is the core of the enterprise culture, which has concentrated the outstanding culture after the long-term development of enterprise. Therefore, HMI will unswervingly uphold and advocate the cordiality spirit of “standardized operation, devoting oneself to one’s duty”, the true spirit of “putting one head down, polishing the polish”, the dedication spirit of “being cautious and conscientious, being laborious and uncomplaining”, the enterprising spirit of “forging ahead despite difficulties, advancing for being pioneer”, the pioneering spirit of“doing whatever you do in a valiant manner and never surrendering to failure” and the truth-seeking spirit of “pursuing the high-quality product and working with high-efficiency”.
Enterprise Vision: Striving for the World-class Energy & Power Engineering Company
The First-class Team: To build the rational and advanced human resources system; To propel the career plan for the staffs; To create the platform for the stuff development in the way of inspiration, cultivation and competition; To build a management team with high quality.
The Top-ranking Image: To focus the employees minds with the core value of enterprise; To guide the behavior of staffs with the development strategy and the operation strategy of enterprise; To present a better community to the society with the spirit of “Honesty, Truth-seeking, Innovation, High-efficiency”.
The Top-tier Brand: To establish the research center and the production base for the introduction of high-qualified talents; To choose the world-class suppliers; To optimize the industrial structure for the participation into the domestic and international market competition with the top products.
The Top Management: To formulate the creative management and technology system; To complete the incentive and constraining mechanism, constructing the corresponding platform for the development of enterprise; To own the client-centered management principle in order to promote the management level of enterprise.
三、企業價值觀：誠信 求實 創新 高效
Enterprise Value: Honesty Truth-seeking Innovation High-efficiency
Honesty: It is the foundation of career and the approach to self-cultivation; It is the basic link for the interpersonal corporation between the inner and the external of an enterprise, as well as the basic link for the survival and the development of a company; It is also the basic standpoint for the company competing in the market economy; It requires the corresponding performances for the enterprise to act such as integrity and honest, candid exchanging, conveying honesty to the people, and obtaining trust from the society; It implicates that we should be loyal to our enterprise and our cause.
Truth-seeking: It is the continuously persistent surefooted work style and pragmatic spirit of HMI; The best way is the one which fits you, which is reflected in the spirit of truth-seeking that can been comprehended in the restructuring of the company, the establishment of the development strategy, and the implement of the measure of “operating in section, supporting the preeminent”; It is the foundation for the researchers to explore the unknown field; It also reflects that all the staff has the spirit of “putting one head down, being laborious and uncomplaining”.
Innovation: It is the source driving force for the sustainable development of an enterprise. Looking back upon the development history of HMI, it tells us that it is a course history of innovated development which is began with the first set of tunnel boring machine researched by the company independently and ended with the research of the construction tower equipments with millions of thermal power units. The whole process of development proves that it is a history with development and innovation. Especially in the market economy, it requires ideology innovation, management innovation, technological innovation and products innovation. Therefore, it is the inherent requirement for the enterprise to innovate. It is improved that the company can step on the path to the sustainable development only by the way of innovation, which is also the way to a well-known enterprise.
High-efficiency: It is sublimated from the dedication spirit of all the staff. What HMI has promised for the enterprise growth is to improve staff quality, to emphasize on the work efficiency, and to create more value for the enterprise development. No matter whatever the post is and whatever the job is, the employees are required to keep a foothold of one’s job, to lower the cost, to save energy and explore potentiality, to improve the ability, and to increase the achievements. High-efficiency, continuous improvement, and value-reflecting are the promise to the society and the public.
The enterprise value is presented in eight parts as follows:
The Outlook on Quality: Rigorous Design, Creating the Exquisite Products
There is no trifle for quality regardless of carefulness. It requires the strict management, strict requirement, and strict rewards & punishment. The quality at present is the market for tomorrow. Those who have the quality problems of their products will be driven out of the competition.
The Outlook on Talents: People-oriented， Showing Personal Prowess
No outstanding talents, no excellent enterprise. If HMI hopes to be the first-class domestic enterprise, it should strengthen the educational training of the staffs, emphasize the employee welfare, provide the development space for the staff, solve the daily life problems, and create the favorable environment for the showing of talents.
Talents are the first productive force. Every employee has special advantages. The company should improve the incentive mechanism of talents that is “choosing the good talents, educating the good talents, employing the good talents, remaining the good talents”.
The Outlook on Service: Customer Satisfaction, Creation of Value
In the market economy, the products, the quality and the services are evaluated by the customers. Customer satisfaction is the endless pursuit for HMI.
HMI not only pursues the customer satisfaction but also helps the customers realize their values, for the purpose of bringing the win-win interests to the customers and the company.
The Outlook on Study: Based on Own Job, Make Use of What One has Learned
It allows that one person has no diploma but it refuses the person without the culture. Every employee should put the theories on book into the practical work to improve the standard and the quality of work by the way of closely connecting their knowledge and technical abilities with their own jobs, and insisting on making use of what they have learned. In their practical jobs, it requires that the employees are adept in treating the work on the creative point of view to improve the overall quality and become an excellent staff.
The Outlook on Security: Create the Safe Environment, Observe the Security Regulations
Security is the precondition to assure the work to proceed smoothly. Therefore, the principle of “safety first, precaution first” should be carried out during the process of the production.
It is required to abide by the safety management regulations, to create the security environment, and to ensure the safety of self, the others, and the equipments.
The Outlook on Innovation: Universe without Marginal, Pursuit without endlessness
The innovation on the marketing and the technology of products is the key of enterprise innovation, as well as the guarantee of cost management and risk management. It is a systematic project, which should be attached great importance by the managers at all levels. Only in this way, the company can improve the overall abilities to adapt to the environment and the market competitiveness. Innovation is the conclusion of the glorious past and the necessity for the future development of a company. It is the unswerving ideology for us to support.
The Outlook on Marketing: Participation Unlashing Potential, Competition Nourishing Stronger
Confronting the surging tide of the market, the participants should engage in the market competition as a seaman to mitigate the risks and seize the opportunities, never drawing back and giving up.
Learning the experience and the lesson from the furious market competition, the participants unlash the potential to improve the method of work and be tempered into steel, never bowing to the failure.
The Outlook on Development: Set up Business with Honesty, Step far with Innovation
Operation Principle: Add the Ornaments to the Social Prosperity;
Create the Value for Customer Satisfaction;
Offer the Development Space for Staffs
The development of staff is not limited to raise the level of material, but imply the realization of personal value which is embodied in the post, the office environment, the training opportunity, the passageway to personal development, and the improvement of living standard. The customer satisfaction signifies that the superior products and services will be offered to the customers. The profit of company is the foundation for a company to survival. Therefore, the sustainable development of company paves the way for the social prosperity and progress.
五、經營方針：誠信經營 創新致遠 管理規范 生產安全
員工健康 控制污染 顧客滿意 持續發展
Operation Guideline:Set up Business with Honesty, Step far with Innovation;
Standard in Management, Security in Production;
Staffs in Health, Population in Control;
Customer Satisfaction, Sustainable Development;
Daily Management Principle: Everything in Duty, Institution in Performance
The daily management requires that everything should be in the duty and every link should be in the agenda, not leaving any hidden troubles for the future. Every staff has their corresponding responsibility which ensures the job objective to be achieved.
Employee Code:Loyal to the enterprise, brave to pursue, holding together in the construction of Huadian;
Warm-heart to the society, generous to devote, holding together in the duty of Huadian;
Strict to oneself, nimble to perform, holding together in the regulations of Huadian;
Diligent in the job, dare to innovate, holding together in the glory of Huadian;
Honest in the business, adept in cooperating, holding together in the brand of Huadian;
China Huadian Corporation is the shared homeland for all the staffs. “Loyal to the enterprise” means all the staff is loyal to the post wholeheartedly, overcoming the hardship together. “Brave to pursue” implies that all the staff should self-encourage and self-surpass with the strong achievement motivation and the enthusiasm of establishing a business.
China Huadian Corporation fulfills the social responsibilities earnestly. “Warm-heart to the society” requires that all the staff is concerned with the society for the purpose of creating the wealth, saving the energy, protecting the environment and supporting the poor. “Generous to devote” means all the staff sets up spiritual ideals, not enjoying the leisure, not requiring the conditions, not seeking the reward and taking the great pleasure in the devotion.
The regulation of China Huadian Corporation is the standard of behavior for all the staff. “Strict to oneself” requires that all the staff should self-esteem, self-warn, self-encourage, observing the national laws and regulations and the rules and the requirements of enterprise. “Nimble to perform” implies that the strategies of the enterprise could be overall performed effectively and promptly.
China Huadian Corporation is continuously in pursuit of more powerful and more competitive enterprise. “Diligent in the job” means that all the staff should work diligently and do everything dedicatedly without complaint. “Dare to innovate” requires that all the staff should be expert at thinking and studying and brave to explore and transform.
China Huadian Corporation considers the brand as the lifeblood of enterprise. “Honest in the business” means that it is required to face every related stakeholder with the honest. “Adept in cooperating” means when cooperating with the partners, CHD treats them honestly and create the prosperous environment with them under the condition of respecting and understanding for each part.
Logo of Company
谁是梭哈高手Logo of China Huadian Corporation
Paraphrase of Logo of China Huadian Corporation:
The logo of China Huadian Corporation is the picture that derives from the abbreviation “CHD” for the English name of China Huadian Corporation.
The logo of China Huadian Corporation conveys the rich and profound connotation in the form of extremely aesthetic sensibility. It symbolizes one rope twisted by several-stranded ropes which produce a strong resultant force, showing the aggregation of momentum and energy of a large-scale industry, which is the symbol of enterprise development and employee unity. Smooth lines imply the formation of dynamic and the conversion of energy, conveying and reinforcing the enterprise features of coordinated development on the four major industry sections of “China Huadian” such as power generation and coal. They are full of vigor and vitality of modern enterprise, highlighting the concept that the modern enterprise is in pursuit of prominence. In form, it is similar to the surging waves with an implicit meaning that the enterprise should develop towards the need of society and the market and should keep the management thought of forging ahead with keen determination, being tolerant to the diversity and exploiting boundlessly.
The standard color for the logo is sky blue and navy blue. Sky blue is the color of clear sky with the implication of “vast, spacious, and lofty” and navy blue is the color of the sea with the implication of “sagacious, rational, and moderate”. With the blue as the main color, it represents the advanced science & technology and productivity, implies the strongly modern environmental awareness, permeates the vitality of sustainable development and the cherishment of life, and conveys the grand ambition of people-oriented enterprise with the benefit for the mankind. The logo embodies China Huadian Corporation with the enterprise image of unity, progress, high-efficiency, cooperation, and environmental protection.
Logo of Huadian Mechanical Institute
The capital E refers to the energy and power. ZMI refers to the abbreviation of Huadian Zhengzhou Mechanical Design Institute. “Red” stands for “flourishing and vigorous” and “black” stands for “solemn and high-technological”. The use of red and black reflects the inner essence of developing the energy industry equipments.
The enterprise culture is the thinking and the way of management, as well as the behavioral pattern obeyed by all the staff of enterprise. The operation principle of enterprise culture requires to be adjusted with the changing of marketing situation. However, the spiritual culture system of enterprise, especially the core value of enterprise, should be the basic concept that cannot be shakable for a long time and the core guiding ideology that keeps the enterprise in the situation of sustainable development. Meanwhile, it is also the spiritual identification and the individual character of one enterprise. The tree cannot be alive without the root, and the enterprise culture cannot be survived without the foundation. The culture of Huadian Mechanical Institute is refined from the long-standing culture of the past fifty years since the institute has been found. It is the common thought foundation of all the staff in HMI. Therefore, it is a great and significant job for HMI to implement the enterprise culture and put it into effort with the purpose of consolidating the enterprise culture construction and pursuing further development in the future. According to the requirements of enterprise culture, it is hoped that all the staffs comprehend the spiritual implication of HMI enterprise culture with heart and practice these concepts in order to go beyond ourselves and create the glorious achievements!